What exactly are you doing on Tinder? Impression management on a matchmaking app that is mobile

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Mobile phone applications that are dating as Tinder have actually exploded in appeal in the last few years. The app, the choice of one’s profile photos and an assessment of the expectations of potential Tinder matches on Tinder, impression management begins with a motivation to download. These procedures take place in a technologically mediated environment of paid off cues and increased control, regional proximity and a filtering process that is reduced. My focus in this paper is it very first phase of impression administration, which is composed of both impression inspiration and impression construction. Particularly, exactly what are the impression that is pre-match methods of Tinder users? We present the results of interviews with Tinder users into the Netherlands. Individuals had been recruited via a Tinder profile that marketed the analysis making use of the University emblem and a description that is brief. Interview questions centered on individual understandings of self-presentation practices and profile construction. The interviews additionally examined exactly exactly how users evaluated their matches that are potential. Outcomes reveal users’ motivations for making use of Tinder cover anything from entertainment to ego-boost to relationship seeking, and these motivations sometimes alter over time. Profile pictures are chosen so that they can present a great yet authentic self, and plumped for as an example of not merely one’s desirability but additionally of other indicators such as for instance training degree. Tinder users ‘swipe’ not just in search of men and women they like, but in addition for clues as to exactly how to provide on their own to be able to attract other people like them. This research provides understanding of individual experiences and perceptions within the still under-researched section of inquiry.


Whether looking for a love that is passionate, interested in a partner, or wanting an informal encounter, men and women have very long developed types of presenting by themselves within the many appealing solution to prospective lovers. Mediated opportunities to get in touch with other people have actually developed from paper ads to teletext to online websites that are dating as well as the latest offerings are matchmaking mobile applications like Tinder.

Impression management or self-presentation exists both face-to-face as well as in mediated types. A man shaves, applies cologne, and dresses in his finest before a first date. On Tinder, a lady selects a picture that is attractive of as her primary picture. In a digital environment, like in actual life, impression management begins ahead of a face-to-face conference and sometimes even just before communication that is interpersonal. On Tinder, this impression administration starts with selecting one’s profile photos. It continues as to what Leary defines as impression monitoring: ‘For visitors to participate in self-presentation, they have to monitor, at one degree or any other, the way they are increasingly being sensed and assessed by other people’ (1995, p. 47). Tinder users do that by evaluating the expectations of prospective matches.

There was research that is tremendous self-presentation and love within the last ten years (Ellison, Heino, & Gibbs, 2006 ; Hall, Park, Song, & Cody, 2010 ; Manning, 2014 ), examining dating internet sites such as Yahoo! Personals (Ellison, Hancock, & Toma, 2012 ), Match.com (Gibbs, Ellison, & Heino, 2006 ), and OKCupid (Zytko, Jones, & Grandhi, 2014 ). Recent work examines Grindr, the matchmaking software aimed toward males looking for guys (Birnholtz, Fitzpatrick, Handel, & Brubaker, 2014 ; Blackwell, Birnholtz, & Abbott, 2015 ; Brubaker, Ananny, & Crawford, 2016 ; Gudelunas, 2012 ). Scientific studies are growing on Tinder individual knowing of privacy problems (Farnden, Martini, Raymond, & Choo, 2015 ; Stenson, Balcells, & Chen, 2015 ). Dating apps present a novel technical environment for impression administration, due primarily to dilemmas of reduced cues and increased control, neighborhood proximity, and a decreased filtering process. These problems is going to be explained in detail within the coming part. First, we offer some information on Tinder.


Though dating sites nevertheless account fully for the market share that is largest, 1 dating apps have actually increased in appeal in the past few years. When compared with dating internet sites, dating apps ask users to offer restricted information for prospective matches, specifically, lots of pictures and an optional amount that is small of (Blackwell et al., 2015 ; Gudelunas, 2012 ). I distinguish Tinder from dating web sites since it is a location-based relationship platform available just being an app that is mobile. Further, Tinder will not ask users to respond to compatibility concerns and doesn’t enable detail by detail filtering techniques, features typical to dating sites. On Tinder, the very first impression users have of a possible match is her/his primary profile picture. In cases where a user is interested in seeing more, s/he can touch the profile, that will expose extra pictures, optional text, and shared Facebook friends and Facebook likes. 2 Users swipe left to reject and straight to accept a match that is potential. In the event that right swipe is shared, it’s a match, and Tinder enables users to talk inside the software.

Tinder premiered in October 2012 and has now accomplished popularity that is global. This has significantly more than 50 million international users in 196 countries, with 9 billion matches since its inception. 3 Globally, Tinder users login on average 11 times just about every day and invest between 7 and 9 moments swiping https://besthookupwebsites.org/bicupid-review/ throughout a session that is single. Females browse pages for 8.5 moments at the same time versus 7.2 for guys (Bilton, 2014 ). When you look at the Netherlands, there have been a projected 1.5 million users in 2014 (Eigenraam & Zandstra, 2014 ). Although the software it self is reasonably brand new, the concept of conference a romantic partner on the internet is maybe not. According to Statistics Netherlands, between 2008 and 2013, 13percent of Dutch individuals came across their partners online, and 50 % of these met on online dating sites. 4

My inspiration for performing this research, presented as an investigation concern, would be to explore: Exactly what are the pre-match impression administration techniques of Tinder users? Because of this paper, we draw regarding the impression administration literary works, bearing in mind the relevance of the technologically mediated dating environment. I first current theoretical factors, followed closely by a description for the interviews We carried out with Tinder users. Interview analysis is followed closely by a summary and conversation.

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